Mahindra plans a major ramp-up of EV production — targeting 7,000 EVs a month by fiscal-end and aiming for 20–25% EV share in SUV portfolio by 2027–28.
For years, EV adoption in India was slow — but 2025 is different. With growing demand and tighter competition, automakers are rethinking strategies. At the forefront is Mahindra & Mahindra, which is making aggressive moves to scale EV production.
What Mahindra Is Doing
- Production ramp-up: The company plans to raise EV manufacturing capacity to 8,000 units/month by March 2026.
- Sales target: Mahindra aims to sell around 7,000 EVs per month by the end of current fiscal year.
- Long-term EV share goal: The company expects EVs to contribute 20–25% of its SUV portfolio by 2027–28 — a big jump from current levels.
Why This Strategy Matters
- Meeting rising EV demand: As Indian buyers slowly accept EVs, scaling up is vital to avoid shortages.
- Mass market EV push: By increasing capacity and lowering price points, EVs become accessible beyond premium buyers.
- Market positioning: With growing competition, being prepared early could give Mahindra an advantage in both urban and rural EV adoption.
What to Watch
- Expansion of service and charging infrastructure — crucial if EV uptake is to grow beyond metros.
- Adoption rate — how many buyers shift to EVs from ICE (internal-combustion engine) cars.
- Competitor response — whether other automakers speed up EV plans too.
Conclusion
Mahindra’s aggressive EV roadmap could be a game-changer. If it executes well — with consistent supply, charging infrastructure and value for customers — it might accelerate India’s EV adoption and influence how SUVs are viewed in the coming years.